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Just cause: the power and need of shared value | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
by Staff

There’s no sharper vision than that of the consumer eye. It sees everything.

Increasingly judgmental, consumers don’t just want to buy something, they want to do something through the products they purchase. Or rather, they expect the companies to do something.

http://strategyonline.ca/2014/04/24/just-cause-the-power-and-need-of-shared-value/
 

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